Ten-foot ceilings, an open plan, and absolutely nothing to look at. The problem with a new build isn't taste, it's that there's no architecture for taste to attach to. So we add some.

| Room | Great room, 20 ft × 18 ft, open to the kitchen |
| Ceilings | 10 ft, flat drywall |
| Light | South and west, very bright, no window treatments |
| Staying | Everything. No construction beyond trim carpentry. |
| Budget | $32,000, furnishings, millwork and paint |
Nothing in this room is wrong. It's just that nothing in it is anything. A house like this needs one architectural move and about four material decisions, and then it stops feeling like a showhome.
The single highest-value thing you can do is a paneled or battened wall behind the sofa. It costs less than the sofa, it takes a carpenter two days, and it gives every other decision in the room something to sit against.
The second is limewash. On a ten-foot flat wall, flat paint is flat. Limewash moves, and it's the closest thing to old plaster you can get with a roller and a brush.
What it becomes: a room that reads as though it was built by somebody who cared, rather than assembled from a spec sheet.
| Surface | Colour | Code | Finish |
|---|---|---|---|
| Walls | Alabaster | SW 7008 | Limewash or matte |
| Paneled wall | Accessible Beige | SW 7036 | Matte |
| Trim and ceiling | Alabaster | SW 7008 | Satin / flat |
| Built-ins or beams | Urbane Bronze | SW 7048 | Matte |
| Kitchen island, if it's in view | Pewter Green | SW 6208 | Satin |
Real codes. Sample them on the actual wall and look at them at three different times of day before committing.
Twenty by eighteen is close to square, which is easier than it sounds — it means one large seating group rather than two competing zones.
Anchor the sofa on the new paneled wall, 96 to 104 inches, floated 20 inches off it. Two chairs opposite facing back toward the kitchen, so the room talks to the cooking rather than turning its back on it.
A 10 × 14 rug with all legs on. In a room this size, a 8 × 10 will look like a postage stamp and it's the most common mistake in new builds.
Keep 42 inches clear on the kitchen side — that's the through-route, and it needs to be generous enough that nobody edges around the sofa carrying a tray.
| Item | What to look for | Dimensions | Budget |
|---|---|---|---|
| Sofa | Deep, low, performance fabric in oat or greige | 96–104 in wide | $3,200–6,500 |
| Chairs, pair | One in bouclé, one in leather — not matching | 30–32 in wide | $1,600–3,400 |
| Rug | Wool, low pile, tonal | 10 × 14 ft | $1,800–4,500 |
| Coffee table | Stone, burl or travertine, 16–18 in high | 48–54 in | $900–2,600 |
| Media console | White oak, low and long | 72–84 in wide | $1,200–2,800 |
| Paneled wall | Board and batten or applied moulding, painted | Full wall, 10 ft | $1,400–3,000 |
| Beams | Two box beams, stained white oak | 6 × 8 in, 18 ft span | $1,600–3,500 |
| Drapery | Linen, ceiling-mounted, both window walls | To floor | $1,800–4,000 |
Specifications, not products — what to look for rather than a link that will be dead in six months.
| Category | Allocation | Share |
|---|---|---|
| Millwork — panelling and beams | $5,500 | 17% |
| Upholstery | $8,000 | 25% |
| Rug | $3,000 | 9% |
| Drapery | $3,000 | 9% |
| Case goods and tables | $4,500 | 14% |
| Lighting | $3,000 | 9% |
| Art and accessories | $3,000 | 9% |
| Paint and limewash | $1,200 | 4% |
| Contingency | $800 | 4% |
The millwork is the line most people cut first and it's the one that makes the difference. Cut the coffee table and the art budget before you cut the panelling — you can add those later, and you can't easily add architecture.
The same thing, built for your room, your budget and the way your family actually uses the space. Virtually anywhere, or in person across Chicagoland.
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